Venushka Perampalam — Senior UI/UX & Product Designer in Canada
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01 Introduction

Senior UI/UX Designer · 10+ years  |  Sales Consultant · 2+ years

Venushka Perampalam

I design interfaces people understand at a glance, drawn from a decade of practice and years of watching real people choose.

Senior UI/UX designer with over a decade in the IT industry, now in Canada. I moved from Colombo, retrained at Algonquin College, and spent three years in a room with the people I had only ever designed for, learning exactly where they hesitate.

Portrait of Venushka Perampalam

02The Thesis

Most designers guess where people hesitate. I spent three years watching it happen, and a decade turning what I saw into interfaces.

0+
Yrs design
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Yrs commission sales floor
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Countries
OBSERVED PATTERN DESIGNED
What people say, what people do, and the design that closes the gap.

03Selected Work

Three problems, worked end to end, research, structure, interface, outcome.

Dream Cones website design shown on a laptop mockup
01

Dream Cones

Website Design

A home-based ice cream venture with a new shop and no online presence at all.

UX Research UI Design E-Commerce
View case study →
02

Superfood

Mobile App Design

Home cooks stall out for want of reliable inspiration, guidance, and a plan.

Mobile UX User Flows Prototyping
View case study →
Superfood mobile app screens shown on phone mockups
Canada West Boots website redesign shown on a laptop mockup
03

Canada West Boots

Website Re-Design

One site serving retail partners and end customers, serving neither well.

Information Architecture B2B + B2C Redesign
View case study →

04From Colombo to Canada

OTTAWA CANADA SRI LANKA COLOMBO

2010 · Colombo, Sri Lanka

Methodist College, then a Graphic Design certificate at Esoft Metro Campus. Adobe Creative Suite, print, layout, composition.

2012

DAS Technologies. Logos, campaigns, brand identity, learning that design is storytelling with a deadline.

2014–2022

Eight years at Ceffectz as Senior UI/UX Designer. Research, personas, journeys, wireframes, prototypes, usability testing. Figma, Illustrator, Maze. Agile teams.

2022

Canada. A new country, a new industry, and a Diploma in Interactive Media Design at Algonquin College.

2022 & 2023 · Canada

Dean's Honour List, twice. 3.91 cumulative GPA.

2023 → now

Sales Consultant at The Brick. MBA in progress. Still designing, every single week.

8,700 miles. Two industries. One way of understanding people.

04From Colombo to Canada

OTTAWA CANADA SRI LANKA COLOMBO

2010 · Colombo, Sri Lanka

Methodist College, then a Graphic Design certificate at Esoft Metro Campus. Adobe Creative Suite, print, layout, composition.

2012

DAS Technologies. Logos, campaigns, brand identity, learning that design is storytelling with a deadline.

2014–2022

Eight years at Ceffectz as Senior UI/UX Designer. Research, personas, journeys, wireframes, prototypes, usability testing. Figma, Illustrator, Maze. Agile teams.

2022

Canada. A new country, a new industry, and a Diploma in Interactive Media Design at Algonquin College.

2022 & 2023 · Canada

Dean's Honour List, twice. 3.91 cumulative GPA.

2023 → now

Sales Consultant at The Brick. MBA in progress. Still designing, every single week.

8,700 miles. Two industries. One way of understanding people.

05Two Industries, One Instinct

Two industries taught me the same lesson from opposite ends. Design taught me what people say they want. Working alongside them taught me what they actually pick when it is time to decide.

Design practice, 10+ years

Senior UI/UX Designer

Ceffectz · Colombo, Sri Lanka · 2014–2022

Conducted qualitative and quantitative user research to understand target audiences. Built personas, mood boards, journey maps, and user flows. Designed corporate websites with a focus on experience, accessibility, and responsiveness. Produced wireframes, prototypes, print material, and branding in Figma, Illustrator, and Photoshop. Ran usability testing with focus groups and click testing in Maze. Worked in Agile/Scrum, partnering closely with developers to protect design integrity.

Creative Graphic Designer

DAS Technologies (Pvt) Ltd · Colombo, Sri Lanka · 2012–2014

Social media and marketing graphics, print production with vendors, cohesive cross-platform visual identity, logos and brand elements, market research to steer design decisions.

UI/UX Designer (Volunteer)

LandSeed · Remote, Canada · 2025–2026

Designed a responsive dashboard that improved team workflow and clarity; built modern landing pages aligned to brand identity; collaborated with developers and designers on consistency.

Listening in person, 3 years

Sales Consultant

The Brick · Canada · 2023–Present

Relationship-based selling to existing and prospective customers. Product demonstration and needs-matching. Credit applications, protection plans, and installation attach. Reporting customer needs, objections, and competitive activity back to management. Continuous product-line learning and merchandising to company standard.

The record · The Brick

Top 0
Ontario East Sales Elite contest
Feb 2024
0%
Top install attach rate
Apr 2024
0%
Top upholstery attach rate
Nov 2024
0%
Top upholstery attach rate
Jul 2024
0%
Top CSP, Brick card applications
Dec 2024
0%
Most sold signature warranties
Mar 2026
0%
Top upholstery attach rate
Mar 2026

“I learned where people hesitate, what earns their trust, and how a single unclear detail can undo a decision. That is not sales knowledge. It is user research, conducted face to face.”

Objection handling → Usability testing

Both are the discipline of hearing “I am not sure” and finding the real reason underneath it.

Needs analysis → User research

Same questions, different room.

Closing → Conversion design

Clearing the last obstacle between someone and a confident decision.

06Craft

UI/UX Design

  • Wireframing
  • Prototyping
  • Usability Testing
  • User Research
  • User Flows
  • Design Thinking
  • Persona Development
  • Design Systems & Component Libraries
  • Interaction Design

Graphic Design

  • Logo Design
  • Vector Graphics
  • Typography
  • Print Design
  • Branding & Identity
  • Image Editing

Development

  • HTML
  • CSS
  • Bootstrap
  • WordPress

Figma · FigJam · Photoshop · Illustrator · InDesign · Maze · Miro · Basecamp · Jira · Confluence · GitHub · VS Code · Word · Excel · PowerPoint · 

Research

Talk to the people who will actually use it.

Define

Personas and journeys, so the problem holds still.

Structure

Sitemaps and flows before a single pixel.

Design

Lo-fi to hi-fi, on a system, not one-offs.

Test

Click testing in Maze, then change what failed.

07Beyond the Screen

I sketch, I paint with watercolour, and I photograph. The hand-made work is where the digital work gets its instincts.

Paper & Ink

Since 2018

Fine art wedding invitations and stationery, made to make the moment unforgettable.

paper.and.ink.lk

Venushka Photography

Since 2020

Capturing moments, telling stories, and sharing the beauty of life through my lens.

venu_per.photography

House of Puddings

Chocolate biscuit pudding shop

A chocolate biscuit pudding shop, made to order.

houseofpuddingslk

Watercolour & Sketching

Ongoing

Where the eye stays trained.

08Recognition

Avid College · 2025–2026

Master of Business Administration

Online.

Algonquin College · 2022–2023

Diploma in Interactive Media Design

Dean's Honour List 2022 & 2023 · 3.91 cumulative GPA.

Esoft Metro Campus, Colombo · 2010–2011

Certificate in Graphic Design

Methodist College, Colombo · 2008–2010

Advanced Level, Art Stream

09Contact

Got a project you'd like me to work on?

Or, how about just a friendly chat?

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Interface

From lo-fi structure to the finished screens.

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